Saturday, February 22, 2014

Smart Home

All of us have imagined living in a smart house at some point in our past, whether it was after watching Disney's Smart House or after envisioning our lives being lived like the Jetsons. This fantasy idea of a home being able to do everything for you is becoming less of a fantasy and more of a reality. Homes are now being equipped with technology such as Sonos, Roku, and systems that let ou turn on the lights, turn up the heat, and unlock doors from virtually anywhere. Just like everything in life, these systems come with a price tag (ranging from a mere thousand dollars to well into the millions). Technology companies are starting to create apps that allow smart home systems to use all of their systems from the same app, instead of toggling many different applications. SmartThings was created to "remember your daily routines and automatically adjusts things like climate, music, lighting, and more to your preferences" in order to make living that much easier.

 

Imagine you are sleeping peacefully in bed and then you start to wake up a little bit. You toss and turn a few times, anticipating your alarm going off at any moment. Your FitBit senses the movement and signals to your "Smart Home router" that you are waking up. The router then tells the coffee machine to start brewing, your shower to turn on, and your radio to start playing smooth jazz to wake you up. Before you even step out of bed, your coffee is halfway brewed, your shower is ready and you woke up serenaded. This is the goal of smart home systems.

Tech companies are researching and developing a program to program our lives. These new programs will eventually link to one another and make everything possible on one simple program

These advancements in home technology are taking away from the simple pleasures that keep us from becoming robots. I think part of the joy in drinking coffee is the smell and sound when it is brewing. Those sensual elements are eliminated when your coffee is brewed while you are still laying in bed. More importantly, these tech ideas don't solve humanity's big problems (according to Jason Pontin).

During his Ted Talk "Can technology solve our biggest problems?" Pontin specifically addresses that Silicon Valley is funding less ambitious companies than it did back when it was funding Apple and Intel. The development of smart home systems indicate that people are choosing not to solve big problems and are trying to minimize the politics that go into decision making. Pontin presented a great analogy about how space travel is controversial and would have a lot of political debates, thus R&D companies are trying to avoid technology that brings in politics. Are these smaller technological advancements, like smart home systems, the country's way of avoiding big advancements that bring up political issues? 

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Saturday, February 15, 2014

A new kind of arms race

There was all sorts of buzz in December when Amazon CEO Jeff Bezos announced that Amazon is undergoing research and development to create drones that will deliver packages within thirty minutes of placing an order on amazon.com. These sky robots will definitely help Amazon become the most convenient online marketplace and will no doubt increase their market share, that is unless someone else beats them to it.



Amazon plans on implementing the Amazon Prime Air program in 2015, after approval from the FAA. They would be the first company to take such a risk, but the reward would be enormous. Little does Amazon know that another man has the same idea and might be cleared for takeoff before Amazon. The UAE is experimenting with drones to deliver documents and medicines in Dubai. These drones, if released before Amazon, would make the UAE the most business-friendly innovation hub in the Middle East. While Amazon is still battling with the FAA over air regulations, the UAE has full approval to release the drones. The drones in the UAE would be used for government services, which would make the approval a lot easier seeing how their government is in full support of the program. If UAE successfully launches the drones, Amazon may have less trouble getting approval to unveil their own drones because the United States government won't want another country to win the technological arms race. The arms race will continue for both sides, and the pressure sure is on for Amazon.

Should the UAE release their government approved drones before Amazon, they will have won the arms race and victory will go to the Middle East. However, Amazon and the UAE are not the only people developing drones. Domino's test drove the DomiCopter with the hopes of capturing the award for most innovative way to deliver a steaming hot pizza to your front door. Will the advancements in technology eventually take away jobs from blue collar workers? If Domino's and Amazon start using drones to deliver, are all of the UPS drivers and delivery boys going to become unemployed? Although these incredible advancements in technology are great, I believe they will make our economy worse off. How are young boys going to be able to afford Call of Duty to be delivered to their doorstep in less than thirty minutes if they got laid off from being a pizza delivery boy (thank Domino's for that)? Granted, it could be argued that the overall society would be more advanced and more innovative, we still need to consider the small effects that the implementation of drones would do to the economy.

Is Valentine's Day really necessary?

As we all know, the much anticipated day of love ended a mere 12 hours ago. Valentine's day has been the root of heartache for single women and has made men break into their savings accounts for far too long.


U.S consumers spent over $17.3 BILLION dollars yesterday, with over a third of this cost going to flowers. Maybe I am different than the rest of the girls in the world, but I would much rather have a nice homemade candlelit dinner with my hubby than spend $100 on a prix fixe dinner and $70 on a dozen long stemmed roses. All of this for what? To tell your significant other that you love them? I think you should tell your loved one that you love them everyday, not only on an overly commercialized holiday. Not only are you spending money to tell someone you love them, but roses die in less than a week. You could buy groceries for two weeks, but instead you are buying twelve roses that have a shelf life of less than a week. I guess flowers are more important than food in this day and age.

Don't get me wrong, I like to be pampered and receive surprises from my loved one, I just think that Valentine's Day is completely overrated and unnecessary.

Wednesday, February 12, 2014

It Really is Beautiful

Last week, I posted about the controversy about the Coca Cola ad that aired during the 2014 Superbowl. This past Friday, Coca Cola aired the full length version during the Opening Ceremony of the 2014 Sochi Olympic Games. Unfortunately, I missed the initial viewing during the Opening Ceremony, but thanks to the increase in technological advancements (aka Youtube), I found it online after it aired.



As a college student, I typically browse the internet in class (meaning that my computer is on silent), and I ended up watching this commercial during one of my lectures. I guess you could say that I viewed it differently because I was blind (more like mute in this case) to the controversial issue that existed in the initial commercial. Honestly, I think that the commercial had a very strong effect on me while it was on silent. I saw diversity, happiness, and red, white, and blue. Overall, the commercial showed America as the melting pot of all cultures and diversities. I personally liked watching the commercial on silent because I was slightly offended by the commercial when it was sung in seven languages other than English. 

Coca Cola sure did take away the overarching effect of the commercial by having America the Beautiful sung in eight different languages.

Saturday, February 8, 2014

It's Beautiful

During the 2014 Superbowl, avid sports fans and other "once a year" fans tuned in to watch the Denver Broncos take a beating from the Seattle Seahawks. More important than the game this year were the commercials, pricing at roughly $4 million dollars for 30 seconds of TV time. This year marked the first year that there was a gay family in the Superbowl commercials. Additionally, the majority of commercials that were aired incorporated diverse races and ethnicities. The most controversial company to take this approach was Coca Cola.


For starters, Coca Cola made a ballsy decision to incorporate a gay family, but that wasn't all that Coca Cola did... The overarching goal of the commercial was to show that America is diverse and we are still united in this melting pot that we call home. Their approach failed. Instead of showing that we are a diverse country, they sang it. More specifically, America the Beautiful was sung in 8 different languages. This created an uproar. One Twitter user responded to the ad by saying "Hey @CocaCola This is America. English, please." Another user tweeted the following:
 
Honestly, I think that Laura Ingraham has a very valid point. Creating this commercial promotes being bilingual and still having the same love for America. I think that the one thing that every American should have in common is the English language that we speak. If we aren't all obligated to speak English, it takes away from the unity that we pride ourselves on. 

One critic mentioned that the commercial would have been much more heartwarming and touching if America the Beautiful was sung by U.S. military members of diverse races. I mean, two lines of the song say:

"O beautiful for heroes proved in liberating strife
Till all success be nobleness"

To me, nothing screams hero more than a member of the military, and nothing is nobler than putting the lives others before your own life, which is what members of the military do on a daily basis.  That being said, I think using diverse military members instead of singing in a different language would have had a more powerful effect.

I think that Coca Cola approached the ad the wrong way, but they certainly did get attention, so maybe their goal was accomplished? Not only did they incorporate a gay family, but also showed how diverse America is. They are reaching into new uncharted territory and it will take time for critics to get used to this.
 

Saturday, February 1, 2014

Sheryl Sandberg, The Public Intellectual




 
As an aspiring business woman, I have always been impressed by the women who have been able to successfully make it to the top. With that being said, for the past few years I have idolized over Sheryl Sandberg and all of her academic and professional achievements. Sandberg is a very intelligent woman who made a gutsy move to Silicon Valley after getting her MBA and started working at a very small start up, which is better known today as Google. From there, Sheryl moved down the street to another small office where she took on an executive leadership position and the company has now become the largest social media website in the world, referred to more frequently as Facebook. Overall, Sheryl has enough work experience to make any young opportunistic student aspire to be like her, but the one thing that sets her apart from the other executives she has worked with is that she is a female. More importantly, Sheryl Sandberg is a female that publicly speaks about feminism and how women need to raise the bar for themselves in order to achieve equally. Sheryl Sandberg is no doubt an intellect, and she has recently made her way into the public eye by speaking on the platform for more women in business and published a book about closing the gap between male and female success. Is this a one hit wonder for Sandberg, or will she continue to inspire the generation Y’s to succeed just as she did? 

Sheryl Sandberg is the chief operating officer at arguably the largest social media site in the world, Facebook. Her resume includes being a Harvard undergraduate and graduate, one of Google’s first hundred employees, voted one of the most powerful women in business, and last but not least, she has accomplished a spot on the list of most influential people in the world. If that is not enough, she was elected onto the board of some of the most recognized companies in the world, including the Walt Disney Company and Starbucks. Not to mention that she has an estimated net worth of over a billion dollars. There is no doubt that the aforementioned classify her as an intellect. But when it comes to her public appearances, she lacks notoriety. In 2013, Sandberg released a book titled Lean In: Work, Women, and the Will to Lead, which made her presence more known to the world. Previous to the release of her book, Sandberg gave a few TED talks and spoke at universities across the country about what it is like to be a woman with such a high up position in such a well-known company.

Over the past few years, Sheryl has taken a stand for women who are trying secure executive roles in Fortune 500 companies. After reading her book, there is no question about her idea of feminism: she is most definitely a feminist and believes that women should have equal rights and equal say in the workforce. The thing that stands out about Sandberg is that she doesn’t believe that men are the reason for the apparent discrepancy between genders in the workforce, she thinks the majority of the problem is the way women view and treat themselves. Unlike many feminists in the past, Sandberg believes that if women are informed of what they are doing wrong, they are more likely to be able to overcome this inequality, which will allow them to get to the top and achieve the executive positions that they dream about. This was precisely the focus of her book, Lean In.

In Lean In, she is informing the public, women specifically, how to “lean in” and take the necessary steps to keep them on track to climb the ladder to the executive leadership positions. Sandberg believes that “in addition to the external barriers erected by society, women are hindered by barriers that exist within themselves. We hold ourselves back in ways both big and small, by lacking self-confidence, and by pulling back when we should be leaning in.” If anything could summarize the book in a few short sentences, it would be the above quote. The points that Sandberg addressed are extremely crucial for individual growth within females, and Sandberg is trying very hard to make this known to the general public. I graciously applaud Sandberg for standing up for herself (and even for men) by saying that we, women, are at fault. It takes a lot of strength to go into a room full of driven, ambitious women and say that it’s actually not the men’s fault, it is our, and as soon as we make the necessary changes, we will be able to overcome the barriers that are placed in front of the executive positions. I think this correlates very strongly to Jean Bethke Elshtain’s more secular view of public intellectuals, specifically that public intellectuals should be “party poopers.” I think Sandberg nails this head on, because she basically preaches to women that they are the ones making mistakes, and constructive criticism is essential to play the role as the public intellectual. Additionally, she is a “party pooper” because she isn’t telling her audience necessarily what they want to hear, but rather what they need to hear.

Stephen Mack makes a very good argument in The “Decline” of the Public Intellectual when he mentioned that the measure of a public intellectual is about if people are hearing things worth conversing about, rather than just simply listening to what the public intellect has to say. That being said, I think it will be a testament to Sheryl Sandberg if women start to “lean in” and close the gap in the work force, rather than just read the book and forget about everything she said. I think even more than having people hear things worth talking about, a public intellectual’s duty is to say something that invokes change. People, women especially, can listen and talk about Sheryl Sandberg’s advice forever, but if they aren’t willing to rise up and take matters into their own hands, I think that would reflect poorly on Sandberg’s attempt to be a public influence. Going back to Elshtain’s point that “learning the processes of criticism and practicing them with some regularity are requisites for intellectual employment,” there is no doubt that Sandberg has learned the process of criticism throughout her work and life experiences. Even more so, she used those criticisms to help her grow stronger and is trying to enable others to do the same. Thus, she has achieved her intellectual employment, and is now trying to provide her experience to the public.

The one thing that could hinder Sheryl Sandberg from being classified as a true public intellectual is the fact that her feminist idea and message is very narrow. I am not sure if she is the type of person to give a speech about leaning in, publish a book, and then slowly fade out of the public eye, or if she will continue to impress the public with her inspirational advice. I may be mistaken, and she may have a larger vision than just increasing the amount of women in leadership roles in business, only time will tell. Additionally, I am not sure how much she can influence women about continually rising up if the women are reluctant to listen. That being said, the power of her message is strong, but if it is not fully implemented by her listeners, it could reflect in no change at all and question her ability to be a memorable public intellect. However, I think all of this uncertainty could be eliminated if women give it a shot and realize that her criticism and advice is actually meaningful. I actually think that once people start to address the internal barriers, it will be a domino effect and more people will tune in to what Sheryl Sandberg has to say.

Aside from the slight uncertainty that she will not continue to be publicized, Sheryl Sandberg is a very intelligent woman that has a lot of advice and experience that could help change the way major businesses are lead. If we all just learn to lean in and apply Sandberg’s definition of success, “making the best choices and accepting them,” to our future careers, maybe more women will rise up to the top. Imagine a world where there are just as many females as males at the top? Not only would the word “feminist” start to be used more sparingly, but also young girls would be more hopefully of their future careers. Girls would strive to become more successful and the gap would disappear. Should Sheryl Sandberg’s message become a contagious message, more people would consider her to be a public intellect worth remembering.