Sheryl Sandberg
has done it again, she has managed to spark a vision that all women should
become leaders and not let trivial words from our childhood impact our future
of leadership. After her Lean In talk and her in depth book describing the
steps that women need to take in order to rise up to the next level, a few powerful
women joined the bandwagon for change.
Most recently,
Sheryl Sandberg has created a campaign based off her idea that women should be
the boss, but not be called bossy. The #banbossy campaign aims to have girls at a young age continue to exhibit leadership qualities and not shy away from
leading because they were labeled as “bossy.” The word bossy itself is naggy and
has a negative connotation, but when broken down, the word “boss” is something
that all ambitious, aspiring boys want to be. Simply changing boss from a noun
to an adjective by adding the –y at the end changes it from a goal geared
towards boys to an insult aimed at girls.
The Ban Bossy Mission is:
When a little boy asserts himself, he is called a “leader.”
Yet when a little girl does the same, she risks being branded “bossy.” Words
like bossy send a message: don't raise your hand or speak up. By middle school,
girls are less interested in leading than boys—a trend that continues into
adulthood. Together we can encourage girls to lead.
Change the
words.
Change the
future.
Ban Bossy.
Encourage girls
to lead.
Sandberg
collaborated with some very prominent women while creating this campaign,
including the Boss herself, Beyoncé. Beyoncé ends the campaign video with the
statement “I’m not bossy, I’m the boss.” There is no denying that Queen Bey is
in fact the Boss, and the distinction that she makes between boss and bossy is
crucial to the development of leadership skills within young girls. Girls
should aim to be the Boss, not bossy.
Just
like any other campaign, #banbossy has created a lot of controversy. Ann
Friedman, a writer from NYMag, believes this is going to be a failed attempt
because she feels it represents a feminist strategy that has failed in the
past. Additionally, many people that object to this new campaign believe that
the word “bossy” is not as significant of an issue to warrant celebrities like
Jennifer Garner and Beyoncé to be sponsoring this movement.
Some of
the negative feedback from this newly launched campaign includes:
“Among African American women, bossy is an anthem, not a
pejorative. “
Sandberg wrote in Lean In
that women should not be afraid to negotiate, or to take a seat at a table
where men are. “This is useful advice if you are already in the room, but less
so if you can't even get a foot in the door. Only people with privilege have
the time or the inclination to argue the semantics of whether a woman's
feelings are hurt by being called bossy or bitchy.” – Joshunda Sanders
“The main reason I can’t stomach a bossy ban,
though, is that it represents a feminist strategy that’s failed in the past,
and it plays into a negative characterization of feminism more generally.” –
Ann Friedman
“If we try to simply remove
struggle from their lives, and shelter them from what this world, positive or
negative, might have in store for them, it is a disservice to our children. Are
we not supposed to help our kids understand emotions, obstacles, solutions and
problem-solving to the best of our abilities?” - Brandon-Regina Payne-Hilton
My issue
with the #banbossy campaign is that it is such a childish issue. No man in the
workforce would go up to his boss, or coworker for that matter, and call him or
her bossy. This word is primarily used on playgrounds and in classrooms when a
young girl exhibits domineering traits. I understand that the whole purpose of
the campaign is to have girls be less affected by this “negative” word so that
they can let their leadership skills continue to grow. Is this really a problem
that requires media attention? Personally, I do not think that Beyoncé or
Jennifer Garner would be offended if someone were to call them bossy. They are
both very strong, powerful women who have excelled in their careers and they
are role models of so many people, including myself.
If
Sandberg believes that the elimination of degrading words including “bossy”
will increase the amount of women leaders, how does she describe the lack of
leadership from girls who were never punished or called derogatory words during
their childhood? I know that when I was growing up, the only person that called
me mean things was my bully of a brother. Even at a young age, I knew not to
listen to him and not to take what he said seriously. I am sure that I am not
the only girl that was not called bossy as a child. How would Sandberg explain
the lack of leadership skills from people that grew up in sheltered, supportive
households?
I think
there is a much greater problem than simply eliminating the word bossy being
used in a negative context towards girls at a young age, and I would agree with
many critics that banning bossy isn’t the answer.
While I wrote a similar post about the same topic, you did a great job of putting this campaign into perspective and shifting the focus to the more important question of why so few women choose to take on leadership roles, whether they have faced adversities or not. I also agree with you that real, powerful women would not be offended by being called bossy, so again, the real issue is not the word bossy but a much more deep-seeded issue about perceived gender roles
ReplyDeleteI applaud this campaign for what is trying to do. Do I think it will work? Or even used the right slogan? Nope.
ReplyDeleteIt is great that these celebrities are using their fame as a platform to institute change and equality but they could be doing so in a more effective way.
Using two negative words "Ban" and "Bossy" attacks society in general and tells them to "stop being so mean and oppressing little girls!"
In my opinion it would be a better marketing strategy to say for instance "Be Brave" -- two positive words.
Instead of telling society not to do something, it tells little girls to stand up in the face of adversity (as they will have to learn how to do in life regardless)
It is something everyone can get behind and does not just focus the campaign in on one specific word.
Thank you so much for such a great post and unique perspective. First of all, I like the campaign that in my opinion serves as a great awareness battle plan. I am not certain though that it will actually make any difference. This campaign maybe much stronger if they go further and possibly make people to take a pledge and such.
ReplyDeleteOn the issue of the word bossy I have some personal story. I’ve been called bossy all my life because I was never afraid to speak up, express myself and keep my stands. Some classmates have bullied me, but luckily I have an amazingly wise mom that taught me how to grow even stronger. However the harder part was called bossy by grownups that seemed to know what they are talking about. As a young girl you assume that adults are smarter and wiser and know better than you do. And if they call you bossy, maybe they are right and I should restrain myself from speaking up and expressing myself. Now I got lucky again and early realized that a lot of adults are quite ignorant and cruel and no nothing better than being judgmental and straight up rude.
Unfortunately, not all the girls that I grew up were as lucky as me and decided to back off from achieving things and striving for success. It is shocking and horrifying how many of them gave up on their dreams because they said they shouldn’t be man like and strive for becoming the boss of at least their own life.
Ban Bossy and let girls to fight on for their dreams. Let them be leaders and stop beating them down with abusive language from the early age. Let them choose what they need and what they want.
Ban Bossy
This focus on banning the word "bossy" is problematic in terms of campaigning for positive change. If the focus of the campaign is placed on a negative- BAN BOSSY- this is going to cause a focus on the negative. People will be thinking about being bossy rather than thinking about something positive like "Be Bold". The slogan needs a change. I think it could also potentially make girls self conscious about themselves. I never was called bossy, and I probably never would have thought of myself as being bossy even now, but after hearing about this campaign, I began assessing my actions more, and I think the campaign could have the negative effect of making girls more self-conscious and quiet instead of being strong and bold.
ReplyDelete